Scholastic’s Evolution: Merging Book Clubs & Book Fairs

Scholastic’s Evolution: Merging Book Clubs & Book Fairs

Scholastic’s Evolution: Merging Book Clubs & Book Fairs

Project Scope

Project Scope

Project Scope

The context of this case study involved merging Scholastic Book Clubs and Scholastic Book Fairs to create exciting Scholastic Reading Events. This initiative will offer schools a unified approach to promoting literacy, combining the convenience of book clubs with the excitement of book fairs. It also presented Book Clubs with a chance to rebrand itself and innovate within the educational community. Through this integration, Scholastic aimed to create a love for reading among students nationwide.


Shipped Solution

Challenge

Challenge

Challenge

Merging Scholastic Book Clubs and Scholastic Book Fairs to create a new platform for book clubs posed several challenges. We had to blend two distinct programs while ensuring the new platform retained the essence of both. Additionally, rebranding Scholastic Book Clubs required careful consideration of branding, design, and communication to educators, students, and parents. Despite these challenges, our goal was to create a platform that promotes literacy and empowers educators.


How might we seamlessly merge Scholastic Book Clubs and Scholastic Book Fairs to create a new platform for book clubs while retaining the essence of both programs?

Goal

Goal

Goal

Our aim was to create a platform that felt like a natural extension of Scholastic's commitment to creating reading culture in schools. By combining Scholastic Book Clubs and Scholastic Book Fairs, we tried to make it easier for educators, students, and parents to discover and enjoy books together. We wanted this platform to be intuitive and inviting, providing a seamless experience where everyone felt empowered to explore a diverse range of books and resources. With the rebranding of Scholastic Book Clubs, we were looking to refresh its image, making it even more appealing and relevant to educators and students alike. Our goal was to ignite a lifelong love for reading in every child.

Solution

Solution

Solution

To tackle the challenge of merging Scholastic Book Clubs and Scholastic Book Fairs into a cohesive platform, we conducted extensive user research to understand the needs and preferences of educators, students, and parents. Leveraging this insight, we developed a user-friendly digital platform that seamlessly integrates both programs, offering a diverse selection of books and resources accessible with just a few clicks. Through usability testing, we ensured that the platform met the needs of our users, resulting in a 30% increase in user satisfaction ratings compared to the previous platforms. Additionally, our rebranding efforts for Scholastic Book Clubs led to a 20% increase in educator engagement within the first six months of launch. By focusing on the user experience and leveraging data-driven decisions, we successfully created a unified solution that empowers educators and inspires a love for reading in students.

Impact

Impact

Impact

Our integrated platform has truly transformed how educators and students connect with the world of books. By bringing together Scholastic Book Clubs and Scholastic Book Fairs, we've made it easier for teachers to handpick captivating reads that resonate with each student. For kids, it means discovering new adventures and characters that spark their imagination like never before. Parents are more involved too, sharing in the excitement of their child's literary journey. This isn't just about improving reading skills, it's about instilling a lifelong love for stories and learning.


Shipped Solution