Empowering Patients:

An Integrated Platform Case Study

Affinity Map Detail

Affinity Map Detail

Affinity Map Detail

Persona

We crafted a persona named Audrey, representing a pregnant woman and her pain points. Audrey embodies the needs and characteristics of our target audience. She guided us in developing solutions, designing features, and refining our concepts.

Journey Map

We created a journey map to understand Audrey's experiences and struggles during her pregnancy. This helps us improve our solutions to better meet her needs as an expectant mother.

Reframed Challenge

Following our research, we revised the problem statement to better reflect the insights we gathered and ensure it accurately addresses the identified challenges.

How might we empower Audrey, a patient in medical group care, to feel supported by her community and actively engaged in her personal wellbeing and health journey?

How might we empower Audrey, a patient in medical group care, to feel supported by her community and actively engaged in her personal wellbeing and health journey?

Design

Design

Design

Insights to Features

Turning insights into features meant using our collected data to create functionalities that met the user needs. Ultimately this will improve the overall experience driving product innovation.

Integrate social media during group sign-up for immediate member connection, creating early relationships.

Integrate social media during group sign-up for immediate member connection, creating early relationships.

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Joining pregnancy groups creates connections with group members, but sustaining those connections over time proves challenging.

Joining pregnancy groups creates connections with group members, but sustaining those connections over time proves challenging.

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Users can appreciate being able to share health indicators but it can sometimes lead to increased stress or anxiety.

Offer open chat within health group communities but ensure that all resources shared come from reliable sources or healthcare professionals.

!

Individuals are more engaged when using winning streaks and had medical professionals to report to.

Implement features in platform that encourage users contribute to group goals by tracking their health or have someone to report their progress to.

Integrate social media during group sign-up for immediate member connection, creating early relationships.

!

Joining pregnancy groups creates connections with group members, but sustaining those connections over time proves challenging.

Offer open chat within health group communities but ensure that all resources shared come from reliable sources or healthcare professionals.

Offer open chat within health group communities but ensure that all resources shared come from reliable sources or healthcare professionals.

!

Users can appreciate being able to share health indicators but it can sometimes lead to increased stress or anxiety.

Users can appreciate being able to share health indicators but it can sometimes lead to increased stress or anxiety.

Implement features in platform that encourage users contribute to group goals by tracking their health or have someone to report their progress to.

Implement features in platform that encourage users contribute to group goals by tracking their health or have someone to report their progress to.

!

Individuals are more engaged when using winning streaks and had medical professionals to report to.

Individuals are more engaged when using winning streaks and had medical professionals to report to.

Mid-Fidelity Wireframes

We iteratively sketched multiple rounds of low-fidelity screens to visually conceptualize the prioritized features, subsequently refining them into mid-fidelity screens.

Onboarding

Sign-Up

Onboarding

Health

Onboarding

Update Card

Home

Feed

Home

Appointment

Home

Notification

Home

Find Event

Event Page

Detail

Event Page

Pop-Up

Programs

Carousel

Programs

Resources

Chat

Group Chat

Chat

Find Goal

Chat

Cheer

Chat

Badge Animation

Chat

Type Message

Account

Detail

Account

Badge Drawer

Account

Badge Display

Vitals

History

Activities

Detail

High-Fidelity Wireframes

Based on the initial usability testing, we created high-fidelity screens with improved interface elements and interactive features to enhance user experience.

Home

Feed

(Home) Event

Detail

(Home) Event

Pop-Up

Events

Feed

Events

Accoridion

Events

Pop-Up

Programs

Carousel

Chat

Find Goal

Chat

Cheer

Chat

Badge Animation

Account

Detail

Account

Badge Drawer

Account

Badge Display

Chat

Group Chat

Account

Edit Profile

Chat

Poll

Chat

Profile Card

Chat

Poll Results

Chat

Provider Card

Vitals

History

Account

Edit Card

Usability Testing

In response to the test results from round one, changes were made to the mid-fi screens, and hi-fidelity screens were subsequently created for further refinement.

2

2

3

3

50%

Increase in Success Rate.

80%

Total Task

Success Rate.

Round 1 Changes:


  1. Changed the wording from “Upcoming” to “Upcoming Events”.


  2. Enlarged RSVP CTA


  1. Created a dedicated “Events” app section.



RSVP to Upcoming Event

RSVP to Upcoming Event

2

2

3

3

20%

Increase in Success Rate.

50%

Total Task

Success Rate.

Track Group Goals

Track Group Goals

Round 1 Changes:


  1. Enlarged Group Goal progress bar.


  2. Added iconography to indicate text responses.


  3. Converted Group Goal details drawer to more accessible page.



30%

Increase in Success Rate.

80%

Total Task

Success Rate.

Access Resources

Access Resources

3

3

2

2

Round 1 Changes:


  1. Contact Provider enlarged CTA.


  1. Resources put into grid format for easy scanning.


  1. Resources added to Home activity feed.



Explore

the App!

Delivery

Delivery

Upon completion of the 3-week sprint, Carina Health received a comprehensive package of assets, including Figma files, a style guide, a specification document, a project report, and a presentation deck. These resources collectively encapsulate the design process and outcomes, providing detailed insights into the UI/UX design, technical specifications, project methodology, and key findings from usability testing.

The Figma files offer a visual representation of the design elements and components, while the style guide ensures consistency in visual elements across the platform. The specification document outlines technical requirements for development, and the project report summarizes the sprint's goals, achievements, and recommendations. Finally, the presentation deck serves as a tool for effectively communicating the design concepts and outcomes to stakeholders.

Design

Platform Tour Screen Flow:

Introduction Screen: Briefly introduces Carina Health’s Platform.

Core Functions Overview: Highlights key functions.

Skip Option: Allows users to skip the tour if desired.

Events Page Enhancement:

Categorization: Past, Future, RSVP'd events categories.

Calendar View: Option to switch to a calendar view.

Add to Native Calendar: Seamless integration to add events to the user's native calendar.

Module Indication:

Active Module: Highlighted by default.

Past Modules: Greyed out.

Future Modules: Stand out without greying out.

Account Page Update:

Group Profile Preview: Displayed prominently.

Badges Section: Complete list of badges in its own section.



Design

Platform Tour Screen Flow:

Introduction Screen: Briefly introduces Carina Health’s Platform.

Core Functions Overview: Highlights key functions.

Skip Option: Allows users to skip the tour if desired.

Events Page Enhancement:

Categorization: Past, Future, RSVP'd events categories.

Calendar View: Option to switch to a calendar view.

Add to Native Calendar: Seamless integration to add events to the user's native calendar.

Module Indication:

Active Module: Highlighted by default.

Past Modules: Greyed out.

Future Modules: Stand out without greying out.

Account Page Update:

Group Profile Preview: Displayed prominently.

Badges Section: Complete list of badges in its own section.

Usability Testing

Goal Indication:

Home/Program: Assess effectiveness of reiterating group goals.

Group Chat Taxonomy:

Refined Taxonomy: Test new taxonomy and icon signifiers.

New Usability Tasks:

Contacting Provider: Assess ease of contacting the provider.

Checking/Add Vitals: Evaluate ease of checking and adding vitals.

Interacting with Chat Feature: Assess usability of the chat feature.

Maze Testing:

Quantitative Results: Utilize maze testing for quantitative analysis.


User Interviews

Gamification Features:

Integration Exploration: Delve into integration of gamification features.

Motivations and Preferences: Explore underlying motivations and preferences.

Providers Information:

Insights Gathering: Understand needs, preferences, and program format requirements.

User Interviews: Engage with providers of group health care programs.

Usability Testing

Goal Indication:

Home/Program: Assess effectiveness of reiterating group goals.

Group Chat Taxonomy:

Refined Taxonomy: Test new taxonomy and icon signifiers.

New Usability Tasks:

Contacting Provider: Assess ease of contacting the provider.

Checking/Add Vitals: Evaluate ease of checking and adding vitals.

Interacting with Chat Feature: Assess usability of the chat feature.

Maze Testing:

Quantitative Results: Utilize maze testing for quantitative analysis.


User Interviews

Gamification Features:

Integration Exploration: Delve into integration of gamification features.

Motivations and Preferences: Explore underlying motivations and preferences.

Providers Information:

Insights Gathering: Understand needs, preferences, and program format requirements.

User Interviews: Engage with providers of group health care programs

Final Thoughts

Throughout this project, I've gained profound insights into the significance of group care and its potential to positively impact individuals in need of guidance and support. This product has the capacity to serve as a vital hub for individuals navigating similar circumstances, offering a platform for communication and connection with others facing similar challenges.

The accessibility of provider care at one's fingertips can alleviate feelings of isolation and fear often associated with stressful medical situations. By providing a sense of community and readily available support, this product has the potential to make a meaningful difference in the lives of those in need, underscoring the importance of holistic care and support systems in healthcare solutions.

Organizing Our Insights

We used affinity mapping to summarize what we learned from user interviews into key points.

Users greatly value engaging in open discussions with trusted sources or health professionals.

1.

Users greatly value engaging in open discussions with trusted sources or health professionals.

1.

Maintaining ongoing open communication with healthcare providers eases concerns.

2.

Maintaining ongoing open communication with healthcare providers eases concerns.

2.

Sharing personal and medical concerns becomes easier among those with similar experiences.

3.

Sharing personal and medical concerns becomes easier among those with similar experiences.

3.

Engaging actively in pregnancy groups creates connections, but sustaining them poses challenges.

4.

Engaging actively in pregnancy groups creates connections, but sustaining them poses challenges.

4.

“The only perfect parent is someone who has not been a parent.”

“Pregnancy can be very daunting and lonely.”

“...in my ideal world, I would do it all by myself, but my body, my mind, and who I am kept crying out for more community, more support, more women, and more parents to connect with.”

“The only perfect parent is someone who has not been a parent.”

“Pregnancy can be very daunting and lonely.”

“...in my ideal world, I would do it all by myself, but my body, my mind, and who I am kept crying out for more community, more support, more women, and more parents to connect with.”

“The only perfect parent is someone who has not been a parent.”

“Pregnancy can be very daunting and lonely.”

“...in my ideal world, I would do it all by myself, but my body, my mind, and who I am kept crying out for more community, more support, more women, and more parents to connect with.”

Some of what we gathered from

our discussions and interactions:

Some of what we gathered from

our discussions and interactions:

Some of what we gathered from

our discussions and interactions:

Research

Research

Research

Hypothesis

Through our exploration, we found that individuals in group treatment programs require a platform that enables them to monitor and organize treatment objectives, exchange peer support, and sustain motivation throughout their health journey.

Our Focus

Imagine being part of a medical group care program where you're not just a patient, but part of a community. You're surrounded by people facing similar challenges, and you want more than just medical assistance – you want to feel truly supported and engaged in your own health journey. That's where our focus lies.

Our Focus

Imagine being part of a medical group care program where you're not just a patient, but part of a community. You're surrounded by people facing similar challenges, and you want more than just medical assistance–you want to feel truly supported and engaged in your own health journey. That's where our focus lies.

What We Believed…

Group goals are more motivating than individual ones for health.

Peer support enhances success in reaching treatment goals.

Competition isn't a significant factor in health-related group settings.

Sustaining motivation for health instructions from providers is challenging.

Group accountability boosts health goal commitment.

Peer interaction encourages positive behaviors.

Personalized support aids treatment plan adherence.

Clear provider communication boosts engagement.

User-friendly platforms aid active health management.

Group goals are more motivating than individual ones for health.


Peer support enhances success in reaching treatment goals.


Competition isn't a significant factor in health-related group settings.


Motivation for health instructions from providers is challenging.


Group accountability boosts health goal commitment.


Peer interaction encourages

positive behaviors.

Research Methods

To help shed light on these problems we used the following research techniques which served as fundamental tools utilized to gather insights, understand user needs, and inform design decisions.

User Interviews

Conducted user interviews to understand needs, gather insights, and inform design decisions.

Screener Survey

Employed surveys to pinpoint ideal interview candidates, ensuring tailored insights for informed design decisions.

Feature Analysis

Utilized benchmark data to analyze the competitive landscape, enabling us to differentiate their platform.

Our Approach...

Our team employed various methodologies, including in-depth research to guide design decisions, followed by usability testing to enhance designs prior to final delivery.

Our Approach...

Our team employed various methodologies, including in-depth research to guide design decisions, followed by usability testing to enhance designs prior to final delivery.

Research

Design

Iteration

Testing

Improvement

Research

Design

Iteration

Testing

Improvement

View the Prototype

View the Prototype

Program Management

Here individuals can easily browse program topics, educational resources, and daily checklists with simple scrolling. Access a variety of materials, including articles and videos, to support ones wellness journey. This feature makes it easy to engage in group programs and improve and manage health.

Program Management

Here individuals can easily browse program topics, educational resources, and daily checklists with simple scrolling. Access a variety of materials, including articles and videos, to support one's wellness journey. This feature makes it easy to engage in group programs and improve and manage health.

Group Care

Enjoy open chat within health group communities while ensuring all shared resources originate from reliable sources or healthcare professionals. This feature creates a safe environment for users to freely exchange information and experiences, promoting informed discussions and minimizing the risk of misinformation.

Motivation

Users can stay informed and organized with a home screen feed that combines upcoming events, daily checklists, announcements, and educational resources. One can easily navigate through updates and resources, ensuring you're always on track in your wellness journey. This feature offers convenient access to everything needed to stay engaged and motivated in the group program.

Motivation

Stay informed and organized with a home screen feed merging upcoming events, daily checklists, announcements, and educational resources. Easily navigate updates and resources to stay on track in your wellness journey, ensuring engagement and motivation in the group program.

Impact

Our collaboration with Carina Health encompassed comprehensive business analysis, thorough user research, and the development of a core feature set. We produced mid-fidelity and high-fidelity wireframes, conducted user testing, and crafted a high-fidelity prototype. Key features include a provider-moderated chat, group goal tracking, pregnancy program modules, and vitals tracking. Informed by user research, design iterations, and testing, the product aims to offer a user-friendly platform facilitating health task management and fostering connections with healthcare providers and peers.

Impact

Our collaboration with Carina Health encompassed comprehensive business analysis, thorough user research, and the development of a core feature set. We produced mid-fidelity and high-fidelity wireframes, conducted user testing, and crafted a high-fidelity prototype. Key features include a provider-moderated chat, group goal tracking, pregnancy program modules, and vitals tracking. Informed by user research, design iterations, and testing, the product aims to offer a user-friendly platform facilitating health task management and fostering connections with healthcare providers and peers.

Solution

A Hub for Connection, Community, and Motivation

A Hub for Connection, Community, and Motivation

Group Care Platform for Shared Medical Support

Group Care Platform for Shared Medical Support

Revolutionizing Healthcare as a Collective Endeavor

Revolutionizing Healthcare as a Collective Endeavor

Overview

Overview

Overview

Carina Health sought our expertise in addressing patient motivation challenges via their innovative platform that hoped to connect patients, providers, and peers.

Our research with expecting parents informed key feature development for improved provider communication, peer connections, and engaging strategies.

These insights were utilized into our designs, prioritizing user-friendly design to maximize patient outcomes.

My Role: Product Designer

Duration: 3 Weeks

Project Status: Scheduled for buildout in Q2 More Info

Methods Used: Business Analysis, User Interviews, Affinity Mapping, Persona & Journey Map, Feature Prioritization, Sketching, Wireframing, Prototyping, Usability Testing

Tools: Figma, Zeplin, Adobe Creative Suite, Otter AI, Keynote, Pencil and Paper

My Role: Product Designer

Duration: 3 Weeks

Project Status: Scheduled for buildout in Q2 More Info

Methods Used: Business Analysis, User Interviews, Affinity Mapping, Persona & Journey Map, Feature Prioritization, Sketching, Wireframing, Prototyping, Usability Testing

Tools: Figma, Zeplin, Adobe Creative Suite, Otter AI, Keynote, Pencil and Paper

Empowering Patient Engagement

This project involved comprehending the challenges patients encounter in sustaining motivation for health tasks and tackling them through the development of a supportive hub that connects individuals with healthcare providers and peers, aiming for vertical agnosticism.

Empowering Patient Engagement

This project involved comprehending the challenges patients encounter in sustaining motivation for health tasks and tackling them through the development of a supportive hub that connects individuals with healthcare providers and peers, aiming for vertical agnosticism.

Our Challenge

How might we assist patients in medical group care to feel supported by their community and engaged in their personal wellbeing and health?

Our Challenge

How might we assist patients in medical group care to feel supported by their community and engaged in their personal wellbeing and health?