My background is in Graphic Design, with many years of experience in User Interface and User Experience Design, balancing structural and aesthetic values in all projects while evangelizing the importance of UX metrics, ROI, KPI, business value and business objectives.

As UI Design Director & Product Design Lead at Scholastic Book Clubs, I ensured smooth operations and timely project completion, reviewing work from technical, user experience, and creative perspectives. My interpersonal and problem-solving skills helped to build a dynamic work environment, encouraging creativity.

Currently, as Lead UX/UI Designer at Cobrahawk Design, I lead user-centered design practices across platforms, focusing on solid brand presence and exceptional user experiences.

I leverage design to drive business outcomes and enhance user satisfaction through research and data-driven insights. My goal is to create products that are both beautiful and intuitive, shaped by empathy and user feedback. Thriving in collaborative environments, I enjoy brainstorming and problem-solving with cross-functional teams. Let's connect and create meaningful user experiences together.